Commercial execution for beverage brands

Prove what works.
Fund what pays.

Beverage brands spend heavily on field execution and trade promotion, and can't prove which of it worked. ProofPointOS verifies what happened at the outlet, measures how consumers responded, and reports the incremental contribution it created. Every number carries its source, its grain and its confidence.

Scope a pilot → See the method
01

Verified at the outlet

Placement, facings and cold-box presence confirmed by photo, OCR or independent check, not the visit log.

02

Measured against a counterfactual

Behavior change read against matched control outlets, so forward-buying doesn't get counted as lift.

03

Valued in contribution

Incremental contribution per point of distribution and per dollar of trade spend. Activity stays an input.

Every number says how we know it.

ProofPointOS grades each observation by how it was obtained, from a signed commitment to a direct measurement against baseline.

  1. Imputed
  2. Inferred
  3. Contracted
  4. Self-reported
  5. Distributor-reported
  6. Modelled
  7. System-recorded
  8. Consumer-observed
  9. Machine-observed
  10. Independently verified
  11. Measured
Weaker evidenceStronger evidence
Design partners

Start with one market. Prove it there.

Tell us the market and the brand. We scope an eight to sixteen week pilot with a measurable baseline, a defined counterfactual, and a contribution number at the end of it.

Scope a pilot → See the method